In today’s competitive environment, the Iowa Department of Corrections must tell its story clearly, consistently and effectively. We must promote a positive, accurate image to all our audiences.
This Branding and Editorial Style Guide, prepared by our Communications Department, is an important document to help us present this unified message.
The Communications Department is responsible for creating materials to reflect the DOC’s mission, vision, values, beliefs, core priorities, and target areas. The success of this – which includes everything from advertising and publications, to signage and stationery, to social and mass media, to websites and e-communications – depends on faithful adherence by the DOC staff.
A consistent presentation of the department is an integral part of creating the DOC’s brand in the marketplace. It helps build name recognition and advances our mission.
I sincerely appreciate your cooperation in adopting these guidelines so the DOC shares a clear, consistent message. Please contact Zach Carlyle and let him help you tell the department’s story.
Dr. Beth Skinner, Director